Comparative analysis of the exporting wine companies ofValle de Guadalupe and the rest of the wine companiesof Baja California: an empirical contrast
DOI:
https://doi.org/10.33110/rnee.v17i1.336Keywords:
competitiveness, technological innovation, internationalization, wine industry, Valle de GuadalupeAbstract
This research makes a comparative analysis of the exporting wine companies of Valle de Guadalupe with companies of this type in the rest of the State of Baja California, Mexico. The objective is to determine which are the factors that allow these companies to increase the exports of Red Wine; in addition to knowing the evolution that these have had after the COVID 19 pandemic. For the statistical analysis, the Partial Least Squares structural equation model (PLS-SEM) is used, including the evaluation of the out-of-sample predictive power by means PLSpredict. The methodology used includes a qualitative analysis of the current situation in its surroundings and a quantitative study of data resulting from the application of a 41-item instrument to 175 wine companies, divided into two universes. The first group consists of 92 companies located in the Valle de Guadalupe region and the second includes the 83 located in the rest of the municipalities. The main findings show that the variable that presents a higher degree of association is Competitiveness, and a lower degree is Production. The main limitations found are the scarcity of water resources, the lack of financial resources, limited production, a small amount of economic support from the public and private sectors as well as insufficient investment in technological innovation.
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